About Us
Barbara Hobart
Back in the 90's, Barbara Hobart was working in Los Angeles as a TV comedy writer/producer when she accidentally came up with a fun new way to decorate light switch plates. (Back then, this product wasn’t even a “thing.”) In 2003, while visiting friends in London, Barbara offered to make them a switchplate and was told: “You can’t. UK switches are wired into the wall and are not removable.” Well, "can’t” isn’t a word in Barbara's vocabulary. And so, a challenge became an opportunity -- and an international business. Barbara invented the first injection-molded decorative light switch cover which required no rewiring and begain manufacturing for Laura Ashley, John Lewis, British Home Stores, and museums and football clubs throughout England.
Over the years, she created other new products and brands including Best Ever Backdrops, a new surface solution for food photographers and she continues to work with clients to develop strategic merch -- though now, she does so on purpose. Some of her clients include Netflix, Hilton Hotels, WIC, Grand Ole Opry, BBC America, House of Blues, and Sherry Matthews Group, to name a few. Barbara is thrilled to be working with Sara as they help entrepreneurs build their brand identities with dynamic branded merch to generate new revenue opportunities for their clients.
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Sara Stein
Sara Stein is a seasoned brand builder and content creator with a career spanning Hollywood, fashion, and consumer products. Starting at Writers & Artists Agency and Simpson-Bruckheimer Films, she transitioned to fashion PR, founding S. Public Relations in 2001. Best known for launching Los Angeles Fashion Week, she represented over 60 brands, including Universal Consumer Products, Superga, Erica Courtney Jewelry and producing live events including The Beach Boys and Runway Shows. In 2012, Sara launched Sisters of Los Angeles, a vibrant gift brand sold in upscale outlets across the U.S., Canada, and Japan including Nordstrom, The Fontainebleau Hotel, LAX, The Broad Museum, Fred Segal, Ron Herman and more. She managed operations, product design, and strategic partnerships before selling the company in 2018. Since 2019, Sara has offered brandinng and product design agency through Sara Stein Consulting before joining Barbara Hobart to launch, The Swag Hags, Inc and affiliated brands including her passion project RED HATS FOR CHANGE + WHITE HATS FOR GOOD.
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